5 Content Marketing Trends for 2013 You Haven’t Heard Yet
You’ve heard that authors are becoming publishers and publishers are becoming brands. What does that really mean?
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Archive | Publishing
Google Misses a Key Deadline in China for Google Maps
April 7, 2011
The company said it’s still in discussions with the government to offer maps in China.
Indonesia: A Hotbed of Innovative Online Publishing Start-ups
Ross Settles | March 30, 2011
Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia’s largest Internet market.
Paid Content Business Models for Publishers
Ross Settles | February 1, 2011
If your company is making readers pay for content, here are four ways on how to generate revenue and keep your loyal audience.
How to Use Mapping to Engage Audiences
Ross Settles | December 2, 2010
For product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor.
Pay Content and Publishers: Not Your Same Old Arithmetic
Ross Settles | November 1, 2010
The old rules of content and circulation no longer apply when you charge for content. Here’s what you need to consider when evaluating an online paid content offering.
How to Create Value From an Online Traffic Surge
Ross Settles | September 24, 2010
A disaster, sex scandal, or other unexpected event can dramatically expand your ad audience. Are you prepared to capitalise on that when it happens?
The New Era of Digital News Consumption
September 1, 2010
In today’s news marketplace, the average adult faces an overwhelming amount of information.
Reinventing Magazines Online
September 1, 2010
The launch of the iPad and other e-readers has provided yet another platform to support magazine distribution.
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February 1, 2013
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