Archive | Mobile

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

 |  May 14, 2013

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SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers.

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

 |  May 13, 2013

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GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

A photo blog on mobile trends in China from GMIC 2013, the country’s biggest mobile event in Beijing last week.

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

 |  May 8, 2013

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.

What Marketers Can Learn From Young Mobile Users

 |  April 23, 2013

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What Marketers Can Learn From Young Mobile Users

Let’s all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they’re looking at.

Great Expectations: The Story of Mobile Coupons?

 |  April 19, 2013

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As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of context driving the mobile revolution and the demand for better brand experiences and more value.

How to Make Search-Friendly Mobile Websites

 |  April 18, 2013

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How to Make Search-Friendly Mobile Websites

An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips.

Reach Global Customers via Mobile Marketing

 |  April 16, 2013

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Reach Global Customers via Mobile Marketing

Telecoms research site Budde.com revealed that 49 percent of the globe’s mobile subscribers are located in Asia.

What Makes a Mobile Video Ad Viral?

 |  March 26, 2013

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What Makes a Mobile Video Ad Viral?

A look at global mobile ad trends, including viral ads in emerging markets such as India.

Case Study: Jebsen Group Makes Social Media a Priority

 |  March 21, 2013

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Case Study: Jebsen Group Makes Social Media a Priority

Four ways that a B2B organization representing 200 brands uses social and mobile for communications.

Don’t Miss the Merits of Augmented Reality in Mobile Marketing

 |  March 13, 2013

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Don’t Miss the Merits of Augmented Reality in Mobile Marketing

And brand owners must consider these data points before any AR deployment.

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