Choosing a Domain Name That Attracts Foreign-Language Web Traffic
The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips.
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Archive | Search
Improving Your Digital First Impression
Motoko Hunt | May 9, 2013
You have a variety of ways to improve your first impression for your business in the search and social environment.
CMOs Should Focus on Keyword-Driven Marketing
May 3, 2013
David Shen, general manager at Acronym Asia, discusses how chief marketing officers (CMOs) can drive better results through a keyword-focused marketing strategy.
Irrelevant Content: SEO Impossible
Eddie Choi | April 25, 2013
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why.
How to Make Search-Friendly Mobile Websites
Navneet Kaushal | April 18, 2013
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips.
Enterprise PPC in Asia Pacific – a Client-Side Perspective
Desmond Teo | April 3, 2013
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific.
Chips Ahoy China Makes Digital Debut on April Fools
Adaline Lau | April 2, 2013
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day.
How to Optimize Your Business Page for Google+ Local
Navneet Kaushal | March 19, 2013
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be.
India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
Adaline Lau | March 15, 2013
NetElixir shares the challenges and tips for online retailers to do search marketing in the country.
Aliyun Search Could Impact Baidu and E-Commerce in China
Adaline Lau | March 1, 2013
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country.
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