Archive | SEM

Enterprise PPC in Asia Pacific – a Client-Side Perspective

 |  April 3, 2013

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Enterprise PPC in Asia Pacific – a Client-Side Perspective

Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific.

India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

 |  March 15, 2013

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India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

NetElixir shares the challenges and tips for online retailers to do search marketing in the country.

5 Baidu SEM Tips From the Pros

February 14, 2013

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5 Baidu SEM Tips From the Pros

The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips.

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

 |  November 20, 2012

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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

Here’s how identifying other avenues of behavior could reinforce a brand’s search strategy.

The B2B Marketer of Southeast Asia

 |  October 22, 2012

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The B2B Marketer of Southeast Asia

Consider these approaches to using search marketing in the region.

Remarketing for Search Ads: Your Peeps, Less Creep

October 15, 2012

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Every so often it pays to ask yourself if you’re using remarketing judiciously, or excessively.

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

 |  September 19, 2012

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10 myths to paid search marketing every brand marketer should pay attention to.

5 Reasons SEM Agencies Should Do Social and SEO

September 13, 2012

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The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant to social media.

5 Steps to Shift from Silo to Integrated Search Marketing

 |  September 11, 2012

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Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort.

How to Conduct a Successful PPC Campaign for Asia

 |  September 6, 2012

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A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia.

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