Archive | Social Media

Improving Your Digital First Impression

 |  May 9, 2013

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Improving Your Digital First Impression

You have a variety of ways to improve your first impression for your business in the search and social environment.

Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

 |  May 8, 2013

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Macau Tourism Rolls Out WeChat Fan Acquisition Campaign in 6 Days

Within six days of creating a WeChat presence to target Mainland Chinese visitors, the Macau Government Tourist Office has accumulated more than 500 subscribers to qualify as an official account.

WWF Exec: Using Social Media to Drive Earth Hour 2013

 |  May 6, 2013

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WWF Exec: Using Social Media to Drive Earth Hour 2013

The NGO focused on a digital-first campaign leveraging social this year.

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

 |  May 2, 2013

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What I Learned About Social Media Marketing From My Mum Playing Candy Crush

The golden rule for social marketing and social games is the same.

Standard Life Hong Kong Makes Foray Into Facebook Marketing

 |  May 2, 2013

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Standard Life Hong Kong Makes Foray Into Facebook Marketing

Its chief marketing officer has led the social media strategy and launched a Facebook page in February.

Digital Does Not Equal Social

 |  April 29, 2013

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Digital Does Not Equal Social

If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption.

DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

 |  April 24, 2013

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DBS Bank Uses Group Buy and Facebook to Acquire Affluent Customers [Case Study]

The financial institution demonstrated it could use group buying to engage and attract high net worth individuals through a measurable and cost-effective way.

How to Stress Test Your Social Media Contest Ideas



 |  April 24, 2013

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How to Stress Test Your Social Media Contest Ideas



Consider these factors before launching your social media contest.

China: Using Social Scoring to Assess KOL Effectiveness

April 22, 2013

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China: Using Social Scoring to Assess KOL Effectiveness

A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand’s social value or influence. But each of these tools comes with its problems.

Spotify Inks Major Launch Advertisers As It Expands Into Asia

 |  April 18, 2013

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Spotify Inks Major Launch Advertisers As It Expands Into Asia

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.

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