Spotify Inks Major Launch Advertisers As It Expands Into Asia
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.
The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.
Adaline Lau | April 11, 2013
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with a “macho” personality.
Elisa Harca | April 10, 2013
What it is, how it works, and why it matters for marketers.
Adaline Lau | April 10, 2013
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape.
Jeff Lippold | April 5, 2013
Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond.
Adaline Lau | April 2, 2013
The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day.
Vincent Teo | April 2, 2013
Companies like Granata and McDonald’s are using technology to bridge the digital and physical world to bring interactive experiences to consumers.
Jon Wade | March 28, 2013
What works in the U.S. doesn’t always work in Asia. Consider these three factors.
Pushkar Sane | March 26, 2013
Big data in social marketing is misplaced. Here’s why.
Elisa Harca | March 22, 2013
Successful digital engagement in China comes down to five key points.
Adaline Lau | April 18, 2013
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