Archive | Social Media

Spotify Inks Major Launch Advertisers As It Expands Into Asia

 |  April 18, 2013

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Spotify Inks Major Launch Advertisers As It Expands Into Asia

The music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia.

McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones

 |  April 11, 2013

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McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones

The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with a “macho” personality.

Weibo: China’s ‘Twitter on Steroids’

 |  April 10, 2013

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Weibo: China’s ‘Twitter on Steroids’

What it is, how it works, and why it matters for marketers.

China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More

 |  April 10, 2013

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China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More

CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape.

Social and Digital in Japan: What’s Next?

 |  April 5, 2013

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Social and Digital in Japan: What’s Next?

Japanese prosumers provide insights to how the country’s social digital landscape will pan out in 2013 and beyond.

Chips Ahoy China Makes Digital Debut on April Fools

 |  April 2, 2013

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Chips Ahoy China Makes Digital Debut on April Fools

The cookie brand combines search and social to associate with Chinese young adults on April Fools’ Day.

The Internet of Things: Let’s Get Phygital

 |  April 2, 2013

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The Internet of Things: Let’s Get Phygital

Companies like Granata and McDonald’s are using technology to bridge the digital and physical world to bring interactive experiences to consumers.

The Trouble With Social Media Monitoring in Asia

 |  March 28, 2013

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The Trouble With Social Media Monitoring in Asia

What works in the U.S. doesn’t always work in Asia. Consider these three factors.

Focus on Small Data to Succeed in Big Data Chaos

 |  March 26, 2013

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Focus on Small Data to Succeed in Big Data Chaos

Big data in social marketing is misplaced. Here’s why.

Digital Engagement in China – Social Gets Serious [Infographic]

 |  March 22, 2013

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Digital Engagement in China – Social Gets Serious [Infographic]

Successful digital engagement in China comes down to five key points.

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